Packaging for Maurten Bicarb System, an advanced sports fuel for athletes.
Read more about the project
No items found.
No items found.
No items found.
No items found.
No items found.
No items found.
Please accept marketing cookies to view the following content.

About the project

Maurten Bicarb System is an advanced sports fuel designed to help athletes push the boundaries of effort and power during high-intensity exercise. The system takes a new approach to unlocking the athletic potential of bicarbonate andis made up of three individual components — A, B, and C — the mixing bowl, the hydrogel component, and the bicarbonate component. The components work in harmony to create a bicarbonate experience with enhanced tolerability and duration.

Client

MaurtenButton Text

Team

Jonas Cederholm
Jonas Cederholm
Final art
David Zeeberg
David Zeeberg
Product lead
Viktor Brittsjö
Viktor Brittsjö
Creative director
Herman Reutersvärd
Herman Reutersvärd
Head of brand

More work

CookiesPrivacy