After the grand opening, the bakery/brewery Bröd & Malt was set to launch their first beer brands to be enjoyed in their next door Tap Room at Nääs Fabriker. The names of their first four beers were Evigheten (Eternity), Tur & Retur (Round-trip), Rewind and Återbruket (The Recycling).
We made a proposal focusing mainly on a typographic solution, highlighting the meaning behind each name. Each beer was given its own strong personality, with the B&M monogram at the top as the only common denominator.
Although the proposal was never used in the end, the labels shows a unique and playful contribution to the much appreciated concept over at Bröd & Malt.
